Marketing “For Sale By Owners” Through Text Messaging
As we witness an ever increase in the demand for the smart phones, we can as well find a great benefit to the real estate agencies who will as well utilize this platform to reach out to their potential clients via the text messaging systems for marketing. Through the text message codes posted on the signs indicating the property is for sale, you can have the posts of the details about your property giving the details about them in short text message which will send photos and specs about the property.
This system basically taps on the potential and chance that a majority of the passersby who will come across the sign and post will have cell phones and on these they can easily text the system and from there they can receive detailed information about the property on sale. Once this exchange has been initiated, you can be sure to have leads for which you can follow for the close of the sale of the property or some other listing. Interestingly enough, this text messaging marketing will also work great even with the “for sale by owner” properties. See how it will next.
Several real estate agents are aware of the enormous potential and marketing benefits that come with marketing through text messages. As one selling their property through a “for sale by owner” subscribing to a real estate industry text messaging service, you will as well stand to enjoy the benefits of marketing your property to potential clients via their mobile phones. This will end in a symbiotic relationship where either of the parties, the private seller and the agency, benefiting as the agency will in these have an opportunity to increase their leads and also market those properties they are not listing. Therefore it would be beneficial for the real estate agents to face the homeowners and advice them on the benefits of text message marketing as an option which either of them can benefit from.
The other benefit of offering to enlist the FSBO properties in your text message marketing is that it enhances your brand standing. This essentially great for the fact that with the subscription for the text message services for marketing on your systems, you as a realtor will have access to formerly not accessed market territories and from there you can find leads developing and sales coming through by and by.